![]() ![]() Getting to critical mass is difficult especially with existing competitors becoming more efficient and flexible in scheduling. Stylists want access to a large demand base to provide steady work flow. Customers want reliable access to good stylists in order to reduce their wait time and to allow for last minute appointments. Network – The competitive space has high indirect network effects. Other competition comes from online platforms such as Manicube, which provides on-demand nail services in NYC, and Vive, which manages schedules for last-minute salon blowouts. They also offer stylists greater seat turnover, which translates to greater commission. New efficient and convenient models such as Drybar, a salon for fast blowouts (no cuts, no color), pose the strongest competition as they offer easy online booking and rapid turnaround. The core competition is the brick-and-mortar salon. Pathways to a Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activists Below is an estimate of the dollar-value to a stylist: ![]() In return, the company takes a 20% commission. Glamsquad would theoretically supplement the stylist’s current book of business and reduce idle time. Work hours can be inconsistent, and stylists rely on salon or store make-up counter work. Approximately 65% of the beauty industry workforce is freelance. The value proposition to its stylistsis access to demand or customers. The target customer is a woman whose time is valuable and scarce, and who would do the cost-benefit analysis of beauty services. The stylists are also vetted for quality assurance and undergo a background check for safety purposes. The user avoids the hassle of booking an (often last-minute) service before a meeting or social function, and needs not travel to a salon. Appointments and payments are handled online, and services can be rendered at the customer’s home or workplace. Glamsquad’s value proposition to its usersis convenient beauty appointments for the busy woman. Its success garnered over $24 million in venture capital backing. Indeed, in 2014, the same year it was founded, it booked ~$8 million of sales and has since grown to generate more than triple that annually. The Glamsquad platform has potential to take share of the $40+ billion beauty service industry. The company began as an “Uber for hair blowouts,” and today offers hair, make-up and nail services in New York City, Los Angeles, Washington DC, and Miami. Glamsquad connects customers with stylists for on-demand in-home beauty services. ![]()
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